Deezone.com

Beringer Vineyards has launched a really unique, multi-million dollar TV advertising campaign, using animation and origami concepts of folded paper to simulate roots, leaves and grapes to tell the story of buds transforming into grapes and then into the wine behind the paper label on the bottle. Some facts: it took 70 hours of shooting for 25 seconds of stop-motion animation. Simulating each vine took 10 hours, and the 250 created vines took 2,500 hours. Forty bunches of grapes took 50 hours to create.

The music for this visually captivating stop motion piece was created by Brad Breeck of bicoastal Mophonics. The spot was directed by Olivier Gondry of Paranoid US, Los Angeles, for Publicis & Hal Riney, San Francisco. Gondry also served as visual effects lead artist and editor on the job.

The Publicis & Hal Riney team consisted of chief creative officer Roger Camp, director of integrated production David Verhoef, art director Rich North, copywriter Adam Koppel and producer Sara Krider.

Phillip Detchmendy and Claude Letessier were executive producers for Paranoid US, with Cathleen O’Connor serving as head of production and Richard Berman as line producer. The DP was Neil Shapiro. Animators were Len Burge, Mike Mayfield, Ben Zelkowitz, Sam Winkler and Emile Gondry. Paper artist was Su Blackwell. Christine Schneider was the visual effects producer for Paranoid US.